Thursday, August 14, 2008

Is Web Measurement Broken

Why can't we spend more money on online advertising?

Time spent online is not equivalent to time spent watching TV.

click thru rate has been both a blessing and a curse

Engagement is so ambiguous. What does it mean anyways?

Metrics that matter most is revenue and yield.

Inability of publishers to use excess inventory.

At the end of the day it's all about revenue and margin

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